PRB

Researchers often produce study findings that policymakers and practitioners need, but the findings are rarely packaged in a manner that makes them usable and digestible, which is less impactful for policy change. If research is to be understood by policymakers, the media, and other non-technical audiences, it must be conveyed clearly and compellingly. Under RTAC, PRB helped bridge this gap in understanding between research teams and their target audiences by translating research and formatting it in ways that can help inform public understanding.

Working directly with USAID-funded researchers and in close consultation with USAID, PRB identified target audiences, crafted key messages, developed action-oriented recommendations, and determined the best format to communicate results to their primary audiences.

Using project documentation and results shared by the research teams, PRB worked in consultation with the teams to create communication products that conveyed key findings in compelling and accessible language and formats, including fact sheets, policy briefs, graphically rich presentations, short videos, or other formats suitable to the target audiences. The products helped researchers strategically communicate research insights or technical innovations to different audiences in a way that could be readily used to inform policies, programs, or practices in a particular sector. Under the RTAC project, PRB produced communication products for 14 research teams across a wide range of geographical and technical subjects and into local languages to increase impact.